Estate is produced in the consumptive demand of higher administrative levels, stimulated " recreational " the development of meal, the dimensions of meal enterprise is changed, the cash that chain is changed and stabilizes flows attracted the numerous wind with at hand abundant financing to deliver fund.

On the weekend, think about 23 good friends get together, friend puts forward enlighten Europe coffee goes. Store of capital coffee chain is very much, still hear of for the first time enlighten Europe, curious, the decision goes looking.

Walk into enlighten Europe Beijing is wide the inn that install the gate, the first feeling is big, the place is capacious, it is sofa next very comfortable. Here person is not much, very quiet, there is full-bodied coffee beans all around sweet, take some of pain slightly, very inviting however.

What with the island on astral Ba Kehe these foreign brands differ is, enlighten Europe coffee is the chain brand that a genuine mainland rises abruptly, and those who make this one brand is city of total position Yu Su enlighten Europe meal group.

With the star with numerous site photograph of the island on Ba Kehe is compared, enlighten Europe is ordinary. From 2001 activate of Shanghai green riverside first enlighten inn of Europe coffee door up to now, enlighten Europe opened store of more than 300 chain in chinese mainland area, enclothe the 100 many cities of 20 many provinces, be in Beijing only 7 branches.

Be the newly emerging force that a such coffee interlink, won triumphant thunder Asia to increase fund however -- international is famous the favour of illicit collect fund. And this is this year only wind bets endowment the iceberg of meal one horn.

Chain meal stabilizes rapid growth

From July 2006 meal of sheep of Inner Mongolia small fertilizer interlinks fund of group of limited company and Europe's biggest investment orgnaization 3i and Pu Kai of famous investment orgnaization to form an alliance, since introducing 25 million dollar, the favour of VC and PE to interlinking meal and attention can say is to have add without decrease.

Only 2007 a year, investment orgnaization is opposite again and again receive meal, investment exceeds 100 million dollar: June, chongqing cygnet chaffy dish obtains Chinese larch China and sea accept Asia to achieve deliver fund (SAI) invests jointly, total amount is between 10 thousand dollars of 2000-2500; One tea takes dining room of Shanghai recreational tea the financing of venture capital investment that announced to finish 10.68 million dollar the 2nd round; In October, chinese style snack interlinks true kongfu to obtain capital, linkage invests business of two venture capital investment now 300 million yuan of RMBs invest; On December 20, fund of growth of triumphant thunder Asia and enlighten Europe meal group signs strategic partner agreement formally, triumphant thunder invests Xiang Di Europe 21 million dollar. Bestow favor on newly with what meal is the representing's chain enterprise to making venture capital investment.
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