Be in China, have start business of wine shop of on 10 thousand restaurant everyday, also wine shop of on 10 thousand restaurant closes, almost the boss of each practice holds happiness longing to his wine shop, but in be being managed actually, be widely divergent however. The produces this one phenomenon main reason that our dig all sums up and metempsychosis " flow " be:

1, of Chinese meal course of study enter a doorsill inferior, besides is put in one-sided holiday to resemble prosperity, cause introduction of meal of first selection of the very much person that search poineering project;

2, first experience meal person do not understand hotel market, underestimated the investment risk of hotel industry;

3, first experience meal person what majority does is common type meal, what increased a trade badly is coessential change, cause a home to be without individual character but character;

4, industry government is non-standard, domestic home is battle severally, begin to compete without foreword;

5, too control and reduce management cost, the product is general valence cheap qualitative bad, manage form vicious circle;

6, old one stubble owner closes change one's profession, new torrent of one stubble owner emerges.

From above 6 paces " flow " look, indeed some are done laugh, but actual namely so a metempsychosis " flow " . So, we offer a piece of advice the restaurant wine shop in operation process, or be about to the wine shop restaurant of practice, must have chosen oneself location, the sound basis that has become oneself works, abstraction gives his product characteristic and management service individual character, steadily undertake brand construction and sale are popularized; We offer a piece of advice the poineering owner that those prepare to enter meal market people, when choosing meal project, must Shen Zhi careful!

First what should the person do poineering work of experience meal notice

Our actual combat is lucid industry of research meal hotel tens of year, experienced failure and success for many times, before research summed up market of meal, hotel to enter must work content, serve as reference in order to offer the owner that plan set up shop enters market of meal, hotel:

The first pace, project plans

Fixed position of strategy of fixed position of individual character of fixed position of fixed position of the famous brand name that wants initial him design above all, product, target passenger source, environmental style fixed position, service, value, profit orientaton fixed position a series of commercial pattern fixed position. Location is only exact, individual character is outstanding, the base is strong, just form in market competition likely " one branch alone beautiful " .

The 2nd pace, optional location

Blend in oneself preliminary fixed position intent optional location, in the light of target passenger source fixed position does analysis of inferior position of investigation of sufficient and meticulous optional location option, actor.
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