Chinese know meal: Essence of life allows fixed position and essence to follow sale

Chinese know meal high level of garden hotel company is serious in the center of Ning Bo ground delibrate the fixed position of this inn and industry condition. Everybody thinks, this inn is Chinese the public house that milepost sense has in knowing development course, it is Hantongpin the mark that brand image locates, already had clear and consistent fixed position idea, from this and push reach Hantongpin accurate sale of the exact location of essence of life of the card and energy is crucial.

Brand trend: Product times- form times -- > fixed position times Product times: The UPS that Lawes Ruifusi carries him says (distinctive sale advocates) enter historical arena. This concept is containing 3 principles: 1, every advertisement must offer a view to the client: 2, this view must be competitor place cannot or never put forward; 3, this view must have enough sales promotion power. According to UP5 act, sell take the lead. But as the product coessential the day fadein that change shows, UPs place tells the functional sex difference that beg no longer the enough brand that prop up answers competition.

Form times: Go up century 60 time, david Aogewei put forward Lawes Ruifusi's husbands of sisters brand image says, will perceptual value overrides on functional need, for a short while brand image is crushing everything. But the arrival as information age, consumer is too busy to answer and distinguish between the brand need to be the same as, give birth to very strong figure. Had the arrival of fixed position times then.

Fixed position times: "Fixed position " also be " occupy " . It lets a product hold position in the firmly in consumer intelligence. Current, the fixed position of Reese and Telaote said to exceed the skill that regards category of a kind of transmission as formerly it to the influence of sale, and evolve into a when be sale strategy basic measure. It makes brand and its figure hold an unique valuable position in target consumer intelligence. Perhaps say, through exact location of essence of life firmly lock decides cause client. Say from this meaning, fixed position times also is namely " essence of life follows sale " times.

Hantongpin card fixed position: Times of high-grade fixed position is medium in shop of peaceful wave food Chinese, its meal locates politic point has 2: 1, it is in deadbeat (consumer) fixed position is being built in intelligence is medium high-grade. 2, it " opposite Yu Jing contends for adversary " is medium dish of high-grade delicate Ning Bo. Chinese carry out of ground of the constant when connecting these a few years of fixed position to communicate is going of hotel of peaceful wave dish in high-grade. What consume to the individual namely is intermediate the dish of peaceful wave the daily life of a family that deadbeat rolls out essence of life to do, make them profit is substantial and creditable; The high-grade deadbeat of special to business affairs, public relations demand, roll out delicate and high-grade prandial, satisfied them show off sexual consumption. Show off, consumption has a very important thing, make be witnessed namely, your consumption should be seen. Consume vision of the need in the process, need is seen. To this, hantongdi offers high-grade bag room, the person that let ask a banquet shows off his to consume ability to reach its to consume grade. Chinese the delicate just in time that tells hotel illuminative class and dish catered to what behavior consumes in this to provide some to be able to inspect a gender more and more, perhaps be called by testimony sex. Chinese the bag house that tell breathes freely and have illicit secret sex extremely, its suit the business affairs fete at top class public relations demand. This kind of characteristic locates, in deadbeat (consumer) had held in memory so that Chinese there is deadbeat during connecting central garden cafe to decorate often the incoming telegram enquires when new start business, hope for early sunlight is considered. Because,this is Chinese open fixed position, be felt for a long time and the intelligence that enters deadbeat is formed, it occupies most first with the biggest, most, consequently Chinese the faithful client that tell is especially much.
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